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Troxy originally opened as a grand cinema in 1933 and was designed to seat an audience of 3520 people.
Erected on the site of an old brewery, it cost £250,000 to build. The cinema had luxurious seating areas and mirror-lined restaurants and all the staff wore evening dress. It seemed like Hollywood had come to Commercial Road in all its glory. Outside was a blaze of lights, inside a large foyer with a large sweeping staircase, chandeliers, floor to ceiling mirrors and thick carpets. It had the best films and a floodlit organ which rose from the orchestra pit during the interval, playing all of the latest tunes. (See details here about how Troxy now houses a fully functional organ once again!) The Troxy staff even sprayed perfume during showings to make the cinema-goers feel good. The first film shown was “King Kong”. The last, in 1960, was “The Siege of Sydney Street”. - See more at: http://www.troxy.co.uk/troxy_history/#sthash.7LvU5XrC.dpuf
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